Product Tank Oxford

Dr David J Hall from The Ideas Centre Ltd will be delivering a session on the strategic role of creativity.

The world is changing at an ever increasing pace, but the decisions we make and the behaviours that we display are based on models of “reality” which are based on our understanding of the out-dated patterns from the past. We MUST find ways of challenging these patterns, to free up our thinking, to generate fresh and novel (i.e. creative) ideas that then feed innovation.

This keynote will demonstrate how creativity can remove the blockages that operate within everyone’s minds, to unleash the power of Breakthrough Thinking, to generate ideas that are both novel and useful. A culture of creativity can substantially differentiate a business, attracting and retaining the best staff whilst enhancing added value.

Schedule:

6.30 – 7.00pm Drinks & Welcome

7.00 – 8.00pm Talk & Q&A

8.00 – 8.30pm Networking